About Citrus Soul

Some say Orlando has no soul.

You’ve heard it. Transient. Touristy. A city built for visitors, not a place to live. Somewhere people pass through on the way to somewhere else — and never quite stop to see what’s actually here.

We understand where it comes from. Most people only ever see the front of the house.

But Central Florida was built on citrus and unbuilt by a single freeze — and that’s only the beginning of it. Underneath the toll roads and the subdivisions is the Florida that was here first: a camp where the mediums outnumber the churches, a post office called Christmas, a tree that stood for 3,500 years. A county seat that vanished. Lakes downtown that are really sinkholes. Groves that became neighborhoods and kept the groves’ names.

And still here, alongside all of it: a family of sandhill cranes walking their colts through your yard like they own the place. Because they do.

This place is loud, sprawling, sun-drenched, and wonderfully weird. You’ve driven past all of it. Come see what you’ve missed.

Citrus Soul is for the people who already know this place has a soul, and the ones still finding it.