About Citrus Soul

Some say Orlando has no soul.

You’ve heard the grumbling. Transient. Touristy. A city built for visitors, not for home making. A place people pass through on the way to something else — and never quite stop to see what’s actually here.

We will give you this – living here is different. Call it non traditional. When you decide to make your permanent home in a place that draws thousands (if not millions) of people yearly for the vacation of their lifetime, it’s not exactly going to be a typical day in the ‘burbs. Especially when you look up after so many years, and realize everyone had the same idea as you.

Turning magic into mundane takes a certain ability to balance the fanatical with the foundational. Honing such skills that can’t be taught – such as knowing the perfect time to pass 535 on I-4. Knowing the last set of springs that hasn’t been plundered by instagram. The hole in the wall with the best empanadas. The last shack on the water that doesn’t rip you off for something as mundane as a fresh caught Grouper Sandwich.

Such frustrations, we know. 🙂

Balancing that against the humble awe you feel when a family of sandhill cranes walks their babies through your yard. Or the etheral event of watching a flower bloom once at year at midnight in a garden full of strangers. You know the feeling we’re talking about. You know that this place — loud, sprawling, sun-drenched, wonderfully strange — has a soul. It just doesn’t announce itself.

Citrus Soul by Sunset, Lake Jesup.

Citrus Soul is for the people who already know it, and the ones still finding it.

The name carries what we believe about this place. Citrus — for the roots that run deeper than the theme parks, the Florida that’s always been worth slowing down for. Soul — the direct answer to everyone who said Central Florida doesn’t have one. Old or new, hidden or hiding in plain sight, it all counts. All of it is ours.

We’re not chasing the hottest reservation or the best deal. We’re chasing the quiet magic and the unhurried corners — the Day Ventures that start with a full tank and no agenda, the finds that make you text a friend“you have to see this!”. The moments that make a tourist mecca feel, against all odds, like home.

Let us show you Central Florida isn’t just a place to pass through — it’s a place to glow. Whether you’re a lifelong local, still finding your footing, or planning your permanent escape to the Sunshine State, Citrus Soul is your guide to the everyday wonders and overlooked beauty waiting right outside your door. Explore the Day Ventures, discover the stories, and fall in love with the life you already have.

Come – Glow Where You’re Planted.